Having Penetrated Israel’s Domestic Telephony Market, 012 Smile.Communications Prepares for Its Next Goal: Entering Israel’s Cellular Market
During a visit of Israel’s Minister of Communications, Mr. Ariel Etias, to the offices of 012 Smile.Communications (NASDAQ Global Market and TASE: SMLC), 012 Smile’s CEO, Ms. Stella Hendler, presented the Company’s vision and strategy for entering Israel’s cellular market that is based on three primary technologies:
- Virtual cellular services (MVNO-Mobile Virtual Network Operator)
- Mobile WiMAX
- Mobile VoB (Voice Over Broadband) solutions: VoB-over-Cellular and VoB-over-WiFi
During the visit, the Company demonstrated to the Minister of Communications its innovative solutions, including cellular calls delivered via VoB-over-Cellular and VoB-over-WiFi technology.
Commenting on her presentation, Ms. Stella Hendler said, “Assuming that the Ministry of Communications grants us the necessary terms and licenses, we believe that we will be able, by combining MVNO, Mobile WiMAX and Mobile VOB technologies, to enter Israel’s cellular market as a new player, supplying customers with cellular communications services that are attractive in terms of price and advanced mobile functionality.”