012 Smile.Communications Deploys Extensive Wireless Communications Network for Microsoft Tech-Ed 2008
012 Smile.Communications (NASDAQ Global market and TASE: SMLC), a growth-oriented provider of communication services in Israel, today announced that it has deployed a state-of-the-art wireless network across seven hotels to serve the participants in Microsoft's three-day Tech-Ed conference in Eilat. This is the third time in a row that 012 Smile has co-operated with Microsoft to carry out major communications technology projects for the software giant.
012 Smile's networking solution is designed to provide the conference's participants, lecturers and administrative staff with continuous, high-speed Internet access as well as advanced IP-based telephony services (including the deployment of virtual "centrex" switches). As a technological platform, the network uses a flexible and advanced operating system provided by Cisco. In addition, to assure optimal 24/7 network performance, the Company has set up two parallel network management stations (NOCs) at the conference's administrative center in Eilat and at the Company's Petach Tikva headquarters.
Overall, the network covers approximately 60,000 square meters and provides an access "pipe" of ~145MB per second. The project required approximately 550 man-hours to complete, an effort valued at approximately NIS 300,000.
“We are proud that Microsoft has chosen us again as its partner for advanced communications technology," said Ms. Stella Hendler, President and CEO of 012 Smile.Communications. “We are pleased to be able to showcase our leading professional service capabilities in this high-profile event, one of the largest assemblies of high-tech experts in the world. As such, the project is in line with our strategy to become the leading player in Israel's mobile marketplace, with solutions that allow our customers to communicate anytjme and anywhere, delivering maximum flexibility as well as a significant savings in overall communications costs."